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In 2012, Compuware hosted it’s first “Innovation Challenge”, asking employees to submit innovation ideas that could help improve the company. I submitted the “Compuware in your pocket” app idea, aimed at helping new employees learn about all the different product groups within the company. As it says in the video, “Compuware is a very big company with many different business units.” Having participated in several different business groups, I had the advantage of a broader view of the company than many new employees who, I was surprised to learn, often don’t have a grasp on the basics of what product groups outside of their own do. Additionally, the concept includes a visual directory so that new employees can put names to faces in meetings (similar to the Peoplefinder app that General Motors has, and similar apps at other large corporations). The concept placed in the top three and was subsequently developed by Covisint for implementation for their business unit.

Below is the fun and playful concept video created for the competition:


PROJECT DETAILS

2012 Employee Innovation Contest, Winner

Client: Compuware

Date: March 2012

Platform: Mobile

Objective: A mobile application to help educate new (and old) employees on the breadth of offerings within the company, it’s distinguished history, as well as a visual address book of coworkers.

Role: 

  • Ideation & Concept Development
  • Presentation Pitch (including script and copy writing)
  • UI/UX Designer (concept & production assets)
  • Script
  • Basic video editing